-PROFILE-
Seasoned in AI, Design, and Development leadership, I drive innovation through emerging technology integration. With a track record of significantly enhancing business value, from Small Business Owner to Director of Design at a prominent FinTech, I excel in AI, Design, Branding, Web, Social, Messaging, and beyond. Over two decades, I consistently delivered impactful results.
- Innovative Leadership
- Team Morale Development
- Strategic Planning
- Design Thinking
- UI/UX Quality
- Diversity, Inclusion and Belonging
- Organizational Effectiveness
- Vendor Management
- Budget Management
- Process Improvement
- Automation
- Increase Speed to Market
-WORK EXPERIENCE-
AVP of Brand and Emerging AI
AI-Now – New York, NY / 2022–Present
Responsible for leading the development and execution of the company’s
emerging AI and brand strategy. This includes identifying and evaluating new
AI technologies, developing and implementing AI-powered solutions for business
problems, and building and managing the company’s brand reputation
in the AI space.
• Develop and execute the company’s emerging AI and brand strategy
• Identify and evaluate new AI technologies
• Develop and implement AI-powered solutions to business problems
• Build and manage the company’s brand reputation in the AI space
• Lead a team of emerging AI and brand experts
• Collaborate with other departments to ensure that the company’s AI and
brand strategies are aligned with overall business goals
• Stay up-to-date on the latest trends in AI and brand marketing
• Represent the company at industry events and conference
Director, Interactive Messaging Design, Development and Innovation
Capital One – Richmond, VA / 2018–2023
- Lead the Enterprise Messaging Design Team supporting 17 lines of business, overseeing 80 Designer/Developers and Writers engaged in enterprise campaigns and special projects, including Email, SMS, Push, and “One Click” Landing Pages
- Successfully managed a $12M budget, consistently coming in under budget each year
- Mentor and manage a diverse team, fostering career growth and achieving business objectives
- Pioneered the adoption of new email capabilities, such as Device Detection and personalized dynamic content, while negotiating vendor costs resulting in substantial savings
- Introduced responsive templates, enhancing user experience for Capital One’s customers.
- Implemented process improvements and quality checks, significantly reducing cycle-time and errors
- Established Enterprise Messaging Design standards, ensuring a consistent, positive user experience
- Developed code snippets for email, ensuring optimal rendering across 70+ email clients, browsers, and devices
- Established centralized governance for outgoing messages, guaranteeing design, email, brand, and ADA compliance
- Devised a Diversity, Inclusion, and Belonging plan, cultivating an inclusive work environment and strengthening the design culture
Prior roles at Capital One include:
- Senior Manager 2015–2018
- Managing Creative Director 2014-2015
- Creative Director 2010–2014
Owner/Creative Director
Talking Visually Studios – Richmond, VA / 2006–2012
- Owned and operated an independent design studio, overseeing a team of six designers, copywriters, and sales representatives
- Developed and maintained websites for local businesses
- Designed and published an LGBTQ+ print magazine and website
- Created digital promotional materials and animations for Rolling Stone Magazine and People Magazine
- Implemented standard operating procedures and process improvements, optimizing team productivity
Webmaster
Chrysler Museum of Art – Norfolk, VA / 2009–2010
- Managed the Digital Team’s day-to-day operations, developing innovative interactive solutions for the museum
- Redesigned, recoded, and maintained the website with a focus on SEO and ADA compliance
- Designed and developed all digital newsletters and emails, resulting in a 30% increase in email sign-ups
- Developed interactive touchscreens and maps providing additional information on the art and enhance visitor engagement
- Ran social networks and onboarded vendors for backend database connections
Web Designer/Developer
Human Rights Campaign, Washington, DC / 2005–2006
- Redesigned and maintained HRC’s website
- Developing animations, games and slideshows
- Designed and developed emails
- Managed two junior designers
Webmaster
Wild River Outfitters, Virginia Beach, VA / 2001–2006
- Independently managed the company’s website and marketing campaigns
- Redesigned and recoded the website with a focus on SEO and ADA compliance
- Created marketing materials, including digital newsletters, advertisements, and postcards